CREDITS//
Design - Wes Richardson
Studio - Offspring
Direction 1 //
Direction 1 //
Power. Reliability. Simplicity. A handheld point-of-view guides us from scene to scene as the environment builds on to bring these characteristics to light.
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/73e0cc48d93df5a40f1f79be_rw_1200.jpg?h=1205a41dd660af756be74c67712f6887)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/4a4c6af7ee03e586ef9eb944_rw_1200.jpg?h=b0a833e1dc8848fa9730d89d9495d8ad)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/9ca390f18288ebe74234f02f_rw_1200.jpg?h=6385ee9674c727744c5095a57d227175)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/e06c3b3ca917ee8df855fbce_rw_1200.jpg?h=c87ef54a5a07f2142bef2f3427085972)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/950991207a5ff7e51d605361_rw_1200.jpg?h=617dca12e20c9bbfab656794195b44d7)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/7ac2f91ecb125dd9dca0f923_rw_1200.jpg?h=cd1e50493f08a33e69377a0c69075929)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/6c48c9d9cd9a311e2cb5cfe3_rw_1200.jpg?h=16048fb094680321cfe4d279b7865888)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/c34b2fdac87181ede542c949_rw_1200.jpg?h=f1b6c7c557d83a436b0b9c0bf7f98df0)
Direction 2 //
Extreme angles combined with photorealism and tight animation are used to accentuate the efficiency of specific features of the 2011 F-150.
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/2dd0e174964adbd2b38dc10a_rw_1200.jpg?h=daa36ed977e72658821b1b9f2a8344db)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/813d48cd068dc69f4888583e_rw_1200.jpg?h=145a624854ea2b1669ca9400d454861a)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/d32731e28c1d1808cf30e87d_rw_1200.jpg?h=0fbd62acc2c206247618559b48765eaf)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/f87c5b6b1b59a5ea3be8c02e_rw_1200.jpg?h=eb5679d2e97a8d49eb2854920642e99f)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/f77503252df9a26a150ddfd0_rw_1200.jpg?h=388c7f871583701010ee9425bf1c2d69)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/4e084e514ef4eaa2fa545e81_rw_1200.jpg?h=7c745f67d43bcf625c8212314e742a51)
Direction 3 //
The ability of the 2011 F-150 to effortlessly tackle any terrain is shown through an ever-changing cross section, smoothly flipping and turning to showcase the truck's versatility in multiple environments.
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/1f7ae445bc63dbbd9aa64d5c_rw_1200.jpg?h=1eb4e104533e3deaf61f2ae88a75be84)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/4fc0160a4c8c024e89e7ac21_rw_1200.jpg?h=cc062531aecc660215500815309af20e)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/9fd6fe5a44aec7a5d93cce7f_rw_1200.jpg?h=b01f75f0ed11b082cb2b3176f9f4ce4d)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/97b8be1cbb47aae01662d6c7_rw_1200.jpg?h=0bc8f964376fdd1a7344dbc225c0de64)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/676544f8c59a2a6478ac3c25_rw_1200.jpg?h=8577df6062ddc78f89b59a1e58a1d021)
![](https://cdn.myportfolio.com/701265317150c5ba24c000485e330a96/bcecde208ade9d4798215421_rw_1200.jpg?h=ce5b4664df2fff4fb3d7e01f3fafa5bb)