Design - Wes Richardson
Studio - Offspring

Direction 1 //
Power. Reliability. Simplicity. A handheld point-of-view guides us from scene to scene as the environment builds on to bring these characteristics to light.

Direction 2 //
Extreme angles combined with photorealism and tight animation are used to accentuate the efficiency of specific features of the 2011 F-150.​​​​​​​

Direction 3 //
The ability of the 2011 F-150 to effortlessly tackle any terrain is shown through an ever-changing cross section, smoothly flipping and turning to showcase the truck's versatility in multiple environments.​​​​​​​
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