Ford // 2011 F-150
Pitch styleframes
  • Ford // 2011 F-150
    Design / Concept

    Direction 1 //
    Power. Reliability. Simplicity. A handheld point-of-view guides us from scene to scene as the environment builds on to bring these characteristics to light.

  • Direction 2 //
    Extreme angles combined with photorealism and tight animation are used to accentuate the efficiency of specific features of the 2011 F-150.

  • Direction 3 //
    The ability of the 2011 F-150 to effortlessly tackle any terrain is shown through an ever-changing cross section, smoothly flipping and turning to showcase the truck's versatility in multiple environments.